Bradford Networks’ Partner Program is available for VARs, Master VARs, Integrators and Consultants and is designed to:

  • Make Bradford Networks’ products easy and profitable to resell
  • Empower our partners with the knowledge and tools needed to successfully sell, install and integrate our products
  • Provide sales and technical assistance to our partners
  • Recruit and develop highly qualified and experienced partners

The Partner Program offers margin opportunities, marketing and sales materials, sales and technical training, and pre- and post-sales support.

Partner Program Overview

Benefits Details
Financial We offer generous discounts to partners, augmented by a Deal Registration Program that allows partners to receive additional discount points for identifying, qualifying and leading sales opportunities on behalf of Bradford Networks.
Sales Sales leads, sales tools and sales support are all part of the Bradford Networks Partner Program. A Partners Portal is available with partner-specific content designed for sales success.
Marketing We work cooperatively on marketing development programs to generate leads and awareness for our products.
Services Our network security solutions are accompanied by the need for implementation services.  We encourage partners to deliver installation, implementation and complementary networking services to our customers.
Training We provide sales training and pre-sales technical training to enable our reseller partners to act as extensions of our own sales force.  Certification training for installation and implementation is also provided to enable partners to deliver post-sale services to customers.
Incentive Programs We work collaboratively with our partners to build incentives for sales motivation and product promotion.
Equipment Programs Not-for-resale equipment is available at discounted pricing for use in demos, labs and evaluation environments.